Brandon Walker Huntersville, N.C. —
Procter & Gamble announced today that they have signed an exclusive deal with Joe Gibbs Racing (JGR) to sponsor Kyle Busch for the upcoming 2024 NASCAR Cup Series.
Kyle Busch will now race the number 1.8 Toyota TAMPAX car (the extra decimal has been added to show his support for women’s periods). This revolutionary new sponsorship strategy will help Proctor & Gamble communicate more effectively with consumers and is sure to resonate with Kyle Busch’s key demographic, 18-24-year-old women and pre-teens.
